Packaging should be functional, minimise its environmental footprint, and be easy to deal with after use. Our aim is to deliver packaging solutions in that sweet spot. 

By combining our extensive experience and insight across diverse materials, formats and supply chain needs; we create packaging that is aesthetically pleasing to ensure maximum consumer impact, sustainable in its design and materials, designed to be as efficient as possible for the manufacturer and supply chain as well as provide functionality to end use. 

Packaging exists to perform a functional role for the product, the user, and the supply-chain. Our inhouse team of creative and structural designers and engineers apply expert knowledge, insights and consumer testing to maximise packaging functionality, both during and at end of life. This may include pack size optimisation, ease of use, opening and disposal, and engagement and communication of necessary information.

Packaging efficiency is often considered too late on in the development process. By focussing on this at the design stage, we work with our customers to help minimise costs, maximise running speeds and reduce waste, storage, and distribution processes. The Pack Positive^® Centre team support all efficiency requirements from full redesign of pack to value engineering projects to ensure packaging is optimised, every step of the way. 

Supporting our global vision of No Waste, we recognise sustainability as no longer just a design consideration, it is in fact the design process itself. Legislation, voluntary commitments and public pressure are working to drive major environmental changes in food and beverage packaging. Whether it is packaging reduction, recyclability, recycled or renewable material support you are seeking, the Pack Positive® Centre has onsite sustainability expertise to help you develop lower carbon packaging solutions that are better for today and tomorrow.

At the Pack Positive^® Centre, we make sure that every pack is designed for ultimate consumer appeal and shelf-standout, whilst also ensuring the correct information and messaging is being communicated. With inhouse design expertise in colour, typography, visual attention, shape and photography, we create designs to differentiate your brand and to ensure they ‘pop’ on shelf and online.