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Leading European packaging manufacturer Coveris has opened a first of its kind sustainable development centre in Leeds, as part of its Pack Positive® strategy to address packaging and food sustainability in a circular economy. Responsible for delivering sustainable packaging of the future across multiple plastic and paper formats, the centre is set to connect industry stakeholders with new trends, materials, technologies and ways of thinking, supported by an academic partnership with Leeds Beckett University’s The Retail Institute.

Coveris opened the doors to its Pack Positive® Centre on 31st January, welcoming experts from across the industry, including speakers Olga Munroe from Leeds Beckett’s The Retail Institute, Roy Cox from WRAP, ORPL’s Stuart Lendrum, and Lee Marshall from LARAC, to deliver a range of insights on sustainability in the supply chain. With a strategic focus on industry collaboration throughout the entire supply-chain, leaders from across the retail food and drink sector also participated in a collaborative Thought Leaders Forum chaired by Professor Jeff Gold of Leeds Beckett University to explore future opportunities and challenges faced as an industry.

The Pack Positive® Centre provides a dedicated facility and creative development space for retailers, brand owners, manufacturers and technology partners to collaborate with Coveris and drive sustainable value through the entire packaging development process; from ideation and insight, through to testing, print, commercialisation and recyclability.

Aligned with UK Plastic Pact and Courtauld 2025 commitments to support a circular economy and reduce waste, Pack Positive® shares the ambitious goals of delivering 100% recyclable packaging, 30% recyclate plastic content and 20% food waste reduction.

Showcasing its unique capabilities at the Pack Positive® open event, a live brief was voted for by visitors and then delivered throughout the day by Coveris’ creative and technical team. Utilising the facilities’ extensive service offering, including photography, CAD, creative design and Mimaki sampling capability, the exercise demonstrated real-time development processes available on-site to expedite product sampling and visualisation. Find out how the team progressed from brief to ideation and final concepts, as well as in insight in to the Pack Positive® Centre experience in this short video:


Adam Robinson, Insights and Creative Manager at the Pack Positive® Centre said: “The Pack Positive® Centre will be instrumental in delivering Coveris’ 2025 vision for a circular economy and supporting our customers and retail partners achieve their sustainability targets. Through collaboration with stakeholders in the supply chain, access to expert capabilities and extensive consumer and retail insight via our partnership with The Retail Institute, the Centre will facilitate education and innovation as we lead positive and ambitious change in the packaging industry.”

Supporting knowledge exchange of current and future trends, legislation and development tools, Coveris will host regular workshops the Pack Positive® Centre designed to educate and inspire packaging of the future. Events currently scheduled for the Pack Positive® Centre are:

  • Fibre Working Group: Recyclability of paper and board update: Thursday 4th April
  • Update to OPRL Labelling System: Thursday 2nd May
  • Packaging for Generation Z: Thursday 18th July

For more information please contact Adam Robinson (Insights and Creative Manager) on PackPositive@coveris.com.


Press Contact

Sian Bates

M: +44 7554 45 47 56

E: sian.bates@coveris.com